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Meet the Founder: Erica Uwaka

Hey there, Coco Verde community! I'm Erica Uwaka, the founder and heart behind our beloved brand. Let me take a moment to share a bit about myself and why I embarked on this incredible journey called Coco Verde. Hair, for me, is more than just strands; it's a celebration of cultural heritage, a journey of self-discovery, and an expression of individuality. Growing up in Nigeria and later moving to the US, I realized the profound importance of staying connected to my West African roots. This led me to explore the world of hair care through a lens of cultural celebration and inclusivity. With a background in science and a passion for culture, I founded Coco Verde to create a space...

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Our Essence

These lines in this pattern are not just lines; they symbolize the diverse textures of hair in our community. These lines are a reflection of our unwavering commitment to celebrating and embracing the diverse range of hair textures. At Coco Verde, we’re dedicated to ensuring that our brand remains texture-inclusive, a sanctuary where every hair type is not just accepted, but cherished.Nestled among these vibrant elements are the timeless Ginkgo leaves, a symbol of vitality, duality, and love. These qualities resonate deeply with our mission at Coco Verde—empowering individuals to love and embrace their unique hair identities. We believe that true empowerment stems from self-love and acceptance, and this pattern serves as a testament to that belief. -EU

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Texture Inclusion

We believe that every hair type deserves to be celebrated and nourished. From luscious curls to sleek strands, our products are meticulously crafted to cater to the unique needs of all hair types. Our mission goes beyond just hair care; it’s about celebrating the richness of cultural heritage that unites us.We draw inspiration from cultural heritage worldwide, infusing our formulations with the essence of traditions passed down through generations.Join us on a journey of hair rediscovery, where every strand is celebrated and every texture embraced. Together, let’s celebrate the beauty of diversity and empower individuals to fully embrace their unique hair identities.

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Know Your Porosity

Hair porosity refers to how well your hair is able to absorb and retain moisture. Knowing your hair porosity can help you choose the right hair care products and routines. Here are three common methods to determine your hair porosity: The Float Test: Take a few strands of clean hair (without any products) from your brush or comb. Place the hair strands in a bowl of water and observe for about 2-4 minutes. If your hair sinks quickly, it has high porosity, meaning it absorbs moisture easily. If your hair floats for a while before sinking, it has low porosity, indicating it resists moisture absorption. If your hair sinks at a moderate pace, it has normal porosity. The Slip 'n'...

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Chocolate Ivy Magic

In the world of haircare and self-pampering, we often seek products that not only enhance our beauty but also connect us with the natural world. It's in this spirit that Coco Verde introduces its Chocolate Ivy Wood Comb, a timeless beauty accessory crafted to perfection. Discover the enchanting journey of this handcrafted treasure, from its origin to the wonders it can work on your hair. Chocolate Ivy Wood: A Gift from Nature When it comes to sustainable and luxurious materials, few can compare to the rich, dark beauty of chocolate ivy wood. Sourced from the lush landscapes of Argentina, Brazil, and Colombia, this wood carries with it the essence of the tropical rainforests it hails from. The deep, earthy tones...

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