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Our Science

The Science Behind Our Cultural Botanicals 

Each cultural botanical in our products carries a unique story, deeply rooted in the traditions and rituals of various communities. As we delve into the science behind our formulas, it's essential to understand the profound significance of these botanicals. They represent the harmonious fusion of cultural heritage and scientific advancement, a fusion that propels our products to a realm where tradition and innovation thrive side by side. Join us as we unravel the scientific properties that make these cultural botanicals a cornerstone of our exceptional hair care journey.

BAOBAB OIL of Senegal

Emerging from Africa's arid landscapes, the baobab fruit holds deep cultural meaning for Senegalese communities. These revered baobab trees are cared for with devotion, often forming the heart of village life.

From this sacred fruit comes baobab oil, a treasure trove of nutrients. Its blend of essential fatty acids, vitamins, and antioxidants creates a symphony of scientific benefits for hair health.

Packed with omega-3, omega-6, and omega-9 fatty acids, baobab oil is vital for scalp and follicle health, retaining moisture and enhancing flexibility.

The array of vitamins in baobab oil is equally impressive. Vitamin A rejuvenates cells and nurtures the scalp. Vitamin D supports follicle health, while vitamin E's antioxidant prowess shields hair from environmental stressors. Vitamin F, interwoven with essential fatty acids, fortifies hair strength.

Baobab oil's unique structure acts as a protective shield, locking in moisture and taming frizz. This embrace prevents moisture loss, revealing hair's natural bounce and vitality.

ARGAN OIL of Morocco 

Nestled between the rolling waves of Morocco's Atlantic coast and the majestic Atlas Mountains, the argan trees thrive in a narrow slice of semi-desert land.

Argan oil, a prized extract from these trees, brings together a unique mix of essential fatty acids, antioxidants, and vitamins. This scientific blend works together to offer some amazing benefits for your hair.

Argan oil's scientific magic lies in its rich content of essential fatty acids, like oleic and linoleic acids. These elements play a big role in keeping your scalp healthy, your hair flexible, and your overall hair vitality high.

Thanks to its abundance of vitamin E, argan oil packs a punch in antioxidants. Vitamin E's armor protects your hair from the challenges of the environment and prevents damage, keeping your hair strong and shining naturally.

A powerful squad of antioxidants, led by vitamin E and polyphenols, stands guard against free radicals. This active defense maintains hair health and minimizes damage risks, ensuring your hair is safe from the harmful effects of UV rays and pollutants.


JOJOBA OIL of the Sonoran Desert

Jojoba thrives exclusively in the geographical stretch spanning from the Sonoran Desert in southern Arizona to certain parts of Mexico's Baja California. Renowned for its substantial vitamin E content, antioxidants, and essential fatty acids, jojoba oil boasts an impressive array of anti-inflammatory, moisturizing, and protective properties.

The role of oleic acid in jojoba oil is particularly notable. It serves as a key player in enhancing hair texture, imparting a noticeable improvement.

One of the most remarkable scientific attributes of jojoba oil is its striking similarity to the skin's natural sebum. This distinct feature enables it to effectively moisturize the hair and scalp without inducing pore blockages or leaving undesirable greasiness behind.

Functioning as an effective hair sealant, jojoba oil forms a protective barrier that effectively retains moisture. This characteristic renders it particularly advantageous for individuals dealing with dry or frizz-prone hair.

The unique scientific properties of jojoba oil facilitate its penetration into hair follicles, contributing to improved circulation. This stimulation promotes optimal scalp health and creates a conducive environment for healthy hair growth.


Originating from the lush rainforests of South America, passion fruit oil, derived from the seeds of the exotic passion fruit, is more than just a tropical gem. This nutrient-rich oil, also known as Maracuja Oil, boasts a complex blend of essential fatty acids, vitamins, and phytonutrients that contribute to its remarkable benefits for hair care.

One of the standout features of passion fruit oil is its high content of omega-6 fatty acids, particularly the mighty linoleic acid. This essential fatty acid plays a pivotal role in bolstering the scalp's natural barrier and fostering healthy hair growth.

Additionally, the oil is a potent source of vitamin C and carotenoids, both revered for their antioxidant prowess. Vitamin C takes charge of collagen synthesis, a fundamental building block for strong hair structure, while carotenoids act as a protective shield against environmental stressors.

These scientific properties of passion fruit oil work in harmony to rejuvenate and invigorate hair. By maintaining the hair's natural elasticity and offering superior hydration, passion fruit oil ensures your hair stays lively, vibrant, and resilient.


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2. N. Sharifi, Argan oil as a pretreatment of human hair before exposure to oxidative damage: Attenuated total reflectance and protein loss studies (2022), (available at 
3. T.-K. Lin, L. Zhong, J. L. Santiago, Anti-inflammatory and skin barrier repair effects of topical application of some plant oils. MDPI (2017), (available at
4. H. A. Gad et al., Jojoba oil: An updated comprehensive review on Chemistry, pharmaceutical uses, and toxicity. Polymers (2021), (available at
5. X.-N. Li et al., Profiling hydroxycinnamic acid glycosides, iridoid glycosides, and phenylethanoid glycosides in baobab fruit pulp (adansonia digitata). Food research international (Ottawa, Ont.) (2017), (available at